Browsing Business Studies Staff Publications by Title
Now showing items 8-27 of 47
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Corporate Diversification Strategies
(2010-06)Attention shifts from formulating strategy for a single-business enterprise to formulating strategy for a diversified enterprise. Because a diversified firm is a collection of individual businesses but corporate strategy ... -
Cost-oriented Pricing
(2011-05-11)Although in practice, there are many ways of arriving at a price, these can be reduced for simplicity to two basic methods namely, cost-oriented and demand-oriented price determination. Cost-oriented pricing is typical in ... -
Critical issues in destination (re)branding: Evidence from Zimbabwe’s national tourism organisation
(University of Zimbabwe, Faculty of Commerce, 2014)Zimbabwe went through an unprecedented political and economic crisis between 1999 and 2009 which had severe effects on its tourism and other productive sectors. The main objective of this study was to identify the critical ... -
Does Money-growth Still Granger Cause Inflation and Economic Growth in Zimbabwe
(Southern Bureau of Strategic Studies Trust, 2009)The purpose of this study is to analyze, in the light of Zimbabwe's economic crisis, whether there is a stable and predictable relationship between monetary aggregates and macroeconomic variables such as output and prices. ... -
Effectiveness of visual merchandising on customer supermarket choice
(University of Zimbabwe, Faculty of Commerce, 2015)The retail market structure in Zimbabwe has changed from being a monopolistic structure to a perfect competition structure with many players coming in. It has become necessary, now more than before, for retailers to look ... -
Enhancing business opportunity identification processes in Zimbabwe's manufacturing sector: The case of Harare's manufacturing setor
(University of Zimbabwe Faculty of Commerce, 2014-06)The manufacturing sector in Zimbabwe plays a critical role in the economic development of the country such as employment creation, contributing to the country's GDP and saving and generating foreign exchange. It is for ... -
Environments that affect Marketing Management
(2011-01-24)The marketing environment is in continual flux, spinning off new opportunities and new threats. Instead of changing in a slow and predictable way, the environment is capable of causing major surprises and shocks. The key ... -
Epidemiological studies of amphistome infections in cattle in the highveld and lowveld communal grazing areas of Zimbabwe
(Oasis Open journals, 2005)During the period between January 1999 and December 2000, the distribution and seasonal patterns of amphistome infections in cattle in the highveld and lowveld communal grazing areas of Zimbabwe were determined through ... -
An Example of a Grounded Theory Research Proposal
(MaCoTra Publications, 2011)This article is a derivative of my doctoral thesis at the University of South Africa’s (UNISA) School of Business Leadership (SBL) from 2001 to 2003. The electronic version of the thesis is available on the Unisa Institutional ... -
Exploring the root causes of the de-industrialization of the Zimbabwe's manufacturing sector (2009-2014)
(University of Zimbabwe, Faculty of Commerce, 2015)Capacity underutilization is often cited as evidence that Zimbabwe's manufacturing sector is undergoing a process of "de-industrialization". This study proposes that this process can be traced to two interrelated factors: ... -
Foreign Trade
(2010-06)The importance of foreign trade in general and exporting in particular to a country’s economy cannot be over emphasised. It is through exporting that a country earns foreign exchange to buy essential products it does not ... -
Gathering information for Marketing Decision-Making
(2010-06)Marketing research is concerned with developing and analyzing the “facts” that help marketing managers do a better job of planning, executing and controlling. Marketing research is much more than a bundle of techniques or ... -
Holding Collaborative Promise Delivery Forums with Staff
(MaCotra, 2014)This article has its genesis in my doctoral study with the University of South Africa’s (UNISA) School of Business Leadership (SBL) from 2001 to 2003. An electronic version of the thesis is available on the UNISA Institutional ... -
Humanisation of work
(2011-05-11)Overtime, some jobs become routine and less challenging, resulting in the demotivation of the job-holders. Effort should be made to make work more rewarding or satisfying by adding more meaningful tasks to a worker’s job. ... -
Individual at work: Physical Characteristics, skills and Personality
(2010-06-29)Organisations in their collective sense are composed of individual human beings. These individuals act out their working lives within the framework of an organizational structure and in the context of particular ... -
Market and Channel Preference of Manufacturing Exporters: A Study of Zimbabwean Companies
(University of Zimbabwe Publications, 2001)This article reports the results of a study on market and channel selection and preferences of manufacturing exporters. The main objective of the study is to identify market and channel preferences of Zimbabwean firms. ... -
Marketing Role in Society
(2010-06)One reason for studying marketing is that, as consumers, a large share of purchasing dollar goes for marketing activities. Professor Reavis Cox (1995) estimated that 41.7 of this dollar is consumed by distribution activities. ... -
Marketing Role within the Firm
(2010)Consumer behaviour is determined by economic, psychological and sociological considerations. It is important to study non-economic buying motivations as these are present in the buying of industrial goods and services as ... -
Marketing: Packaging and branding
(2010-12-23)A total product is much more than a physical product. If a product is involved, it probably needs packaging. Further, physical products and services probably should be branched to make sure that they are clearly identifiable ... -
Modelling consumer behaviour conceptually through the seven Ps of marketing: A revised theoretical generic consumer stimulus-response model
(University of Zimbabwe, Faculty of Commerce, 2016-01)Hypothesising in the marketing stimuli component of existing consumer stimulus-response models is limited to the traditional four Ps of marketing—i.e. product, price, promotion, and place. This underplays the important ...
