Browsing Business Studies Staff Publications by Title
Now showing items 18-37 of 47
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Foreign Trade
(2010-06)The importance of foreign trade in general and exporting in particular to a country’s economy cannot be over emphasised. It is through exporting that a country earns foreign exchange to buy essential products it does not ... -
Gathering information for Marketing Decision-Making
(2010-06)Marketing research is concerned with developing and analyzing the “facts” that help marketing managers do a better job of planning, executing and controlling. Marketing research is much more than a bundle of techniques or ... -
Holding Collaborative Promise Delivery Forums with Staff
(MaCotra, 2014)This article has its genesis in my doctoral study with the University of South Africa’s (UNISA) School of Business Leadership (SBL) from 2001 to 2003. An electronic version of the thesis is available on the UNISA Institutional ... -
Humanisation of work
(2011-05-11)Overtime, some jobs become routine and less challenging, resulting in the demotivation of the job-holders. Effort should be made to make work more rewarding or satisfying by adding more meaningful tasks to a worker’s job. ... -
Individual at work: Physical Characteristics, skills and Personality
(2010-06-29)Organisations in their collective sense are composed of individual human beings. These individuals act out their working lives within the framework of an organizational structure and in the context of particular ... -
Market and Channel Preference of Manufacturing Exporters: A Study of Zimbabwean Companies
(University of Zimbabwe Publications, 2001)This article reports the results of a study on market and channel selection and preferences of manufacturing exporters. The main objective of the study is to identify market and channel preferences of Zimbabwean firms. ... -
Marketing Role in Society
(2010-06)One reason for studying marketing is that, as consumers, a large share of purchasing dollar goes for marketing activities. Professor Reavis Cox (1995) estimated that 41.7 of this dollar is consumed by distribution activities. ... -
Marketing Role within the Firm
(2010)Consumer behaviour is determined by economic, psychological and sociological considerations. It is important to study non-economic buying motivations as these are present in the buying of industrial goods and services as ... -
Marketing: Packaging and branding
(2010-12-23)A total product is much more than a physical product. If a product is involved, it probably needs packaging. Further, physical products and services probably should be branched to make sure that they are clearly identifiable ... -
Modelling consumer behaviour conceptually through the seven Ps of marketing: A revised theoretical generic consumer stimulus-response model
(University of Zimbabwe, Faculty of Commerce, 2016-01)Hypothesising in the marketing stimuli component of existing consumer stimulus-response models is limited to the traditional four Ps of marketing—i.e. product, price, promotion, and place. This underplays the important ... -
Operational challenges of informal trading: A case of Mbare Mupedzanhamo Flea Market in Harare, Zimbabwe
(University of Zimbabwe, Faculty of Commerce, 2014)Informal trading has been in existence since time of immemorial. In Zimbabwe, the phenomenal growth of informal trading is deeply rooted in the economic policies which government pursued especially after the first decade ... -
Organisational Behaviour
(2010-12-23)Mullins (2005) defines organisational behaviour as the study and understanding of individual and group behaviour and patterns of structure in order to help improve organisational performance and effectiveness. Cole (1998) ... -
Organisations' social responsibility
(University of Zimbabwe, Faculty of Commerce, 2013-09)For a long time organisations have acknowledged their responsibility towards the community and the environment in which they operate. Responsibility does not end with the production of goods or the rendering of service ... -
Perceptions of middle managers on talent development and management in business organisations in Zimbabwe
(University of Zimbabwe, Faculty of Commerce, 2014-06)Talent development and management is a subject that has been widely researched. In some organizations, talent development and management is not a conscious process. Organizations approach the practice differently with some ... -
Production operations management in small firm clusters: An alternative view from the Zimbabwean experience
(University of Zimbabwe Faculty of Commerce, 2014-06)In Zimbabwe, like in most countries, there is a significant number of small manufacturing firms operating in "clusters" or industrial districts located in the vicinity of major towns and cities. It has been suggested that ... -
Public confidence and its impact on the performance and stability of banks in Zimbabwe
(University of Zimbabwe, Faculty of Commerce, 2016-01)The study sought to assess the factors determining public confidence and its impact on the performance and stability of banks in Zimbabwe. Empirical data was obtained through the administration of questionnaires to 131 ... -
Relationships Between Firm Characteristics and Export Constraints in SME Exporters
(University of Zimbabwe Publications, 2003)This article presents results of an exploratory nationwide survey of 124 manufacturing companies in Zimbabwe involved in exporting all over the world that was undertaken during the last quarter of 1999 and first quarter ... -
A Search for Constructs
(MaCoTra Publications, 2011)This article is a derivative of my doctoral thesis at the University of South Africa’s (UNISA) School of Business Leadership (SBL) from 2001 to 2003. The electronic version of the thesis is available on the Unisa Institutional ... -
Selected Best-Practice Cases
(MaCotra, 2010)An intensive literature search on transformation, change management and leadership revealed that the transformation theory arena has been driven by case studies. However, the case studies cited are predominantly Western. ... -
Service Delivery of Non-Governmental Organisations in Zimbabwe: Challenges and Strategies
(Faculty of Commerce, University of Zimbabwe, 2013)Non-governmental organisations (NGOs) operating in Zimbabwe face a number of organisational and management challenges that impact negatively on the delivery of their services. Those NGOs that seem to be doing well have ...
