Business Studies Staff Publications

Public confidence and its impact on the performance and stability of banks in Zimbabwe

Phiri, Caleb; Muponda, Godfrey (University of Zimbabwe, Faculty of Commerce, 2016-01)

The study sought to assess the factors determining public confidence and its impact on the performance and stability of banks in Zimbabwe. Empirical data was obtained through the administration of questionnaires to 131 ...

Modelling consumer behaviour conceptually through the seven Ps of marketing: A revised theoretical generic consumer stimulus-response model

Muzondo, Noel (University of Zimbabwe, Faculty of Commerce, 2016-01)

Hypothesising in the marketing stimuli component of existing consumer stimulus-response models is limited to the traditional four Ps of marketing—i.e. product, price, promotion, and place. This underplays the important ...

Critical issues in destination (re)branding: Evidence from Zimbabwe’s national tourism organisation

Hurombo, Brighton; Muzondo, Noel; Kaseke, Nyasha (University of Zimbabwe, Faculty of Commerce, 2014)

Zimbabwe went through an unprecedented political and economic crisis between 1999 and 2009 which had severe effects on its tourism and other productive sectors. The main objective of this study was to identify the critical ...

Exploring the root causes of the de-industrialization of the Zimbabwe's manufacturing sector (2009-2014)

Muponda, Godfrey (University of Zimbabwe, Faculty of Commerce, 2015)

Capacity underutilization is often cited as evidence that Zimbabwe's manufacturing sector is undergoing a process of "de-industrialization". This study proposes that this process can be traced to two interrelated factors: ...

Operational challenges of informal trading: A case of Mbare Mupedzanhamo Flea Market in Harare, Zimbabwe

Mupambireyi, Pakuromunhu. Freddie; Chaneta, Isaac; Maravanyika, Denis (University of Zimbabwe, Faculty of Commerce, 2014)

Informal trading has been in existence since time of immemorial. In Zimbabwe, the phenomenal growth of informal trading is deeply rooted in the economic policies which government pursued especially after the first decade ...

Effectiveness of visual merchandising on customer supermarket choice

Zinyemba, A (University of Zimbabwe, Faculty of Commerce, 2015)

The retail market structure in Zimbabwe has changed from being a monopolistic structure to a perfect competition structure with many players coming in. It has become necessary, now more than before, for retailers to look ...

Survival strategies of small firms located in a Marshallian Industrial District: A case study of Zimbabwe's furniture manufacturing industry

Muponda, Godfrey (University of Zimbabwe, Faculty of Commerce, 2013-09)

The growth and survival of Zimbabwe's small firms located in geographical clusters have been largely shaped by historical developments in the 'informal sector'. In spite of the plethora of problems that they face, these ...

Perceptions of middle managers on talent development and management in business organisations in Zimbabwe

Sai, Judias Peter; Zinyemba, Alice Z; Mutana, Sarudzai (University of Zimbabwe, Faculty of Commerce, 2014-06)

Talent development and management is a subject that has been widely researched. In some organizations, talent development and management is not a conscious process. Organizations approach the practice differently with some ...

Production operations management in small firm clusters: An alternative view from the Zimbabwean experience

Muponda, Godfrey; Chaneta, Isaac (University of Zimbabwe Faculty of Commerce, 2014-06)

In Zimbabwe, like in most countries, there is a significant number of small manufacturing firms operating in "clusters" or industrial districts located in the vicinity of major towns and cities. It has been suggested that ...

Enhancing business opportunity identification processes in Zimbabwe's manufacturing sector: The case of Harare's manufacturing setor

Gumbe, Samuel M.; Chaneta, Isaac (University of Zimbabwe Faculty of Commerce, 2014-06)

The manufacturing sector in Zimbabwe plays a critical role in the economic development of the country such as employment creation, contributing to the country's GDP and saving and generating foreign exchange. It is for ...

Organisations' social responsibility

Chaneta, Isaac (University of Zimbabwe, Faculty of Commerce, 2013-09)

For a long time organisations have acknowledged their responsibility towards the community and the environment in which they operate. Responsibility does not end with the production of goods or the rendering of service ...

Service Delivery of Non-Governmental Organisations in Zimbabwe: Challenges and Strategies

Zinyemba, Alice; Zinyemba, Ranga (Faculty of Commerce, University of Zimbabwe, 2013)

Non-governmental organisations (NGOs) operating in Zimbabwe face a number of organisational and management challenges that impact negatively on the delivery of their services. Those NGOs that seem to be doing well have ...