Usability of Eisenhardt’s Process in the Emerging Economy of Zimbabwe

Abstract

My intensive literature search on the application of Eisenhardt’s (1989) eight steps of building theory from case study research revealed that no-one had tried out the process in Africa. Further evidence suggested that Eisenhardt has been popularising her own process.

The challenge in my study was to test-through-use the process in the Zimbabwean context.

From my experience documented below, I assert that Eisenhardt’s process is usable in the further study of transformation in Zimbabwe.

I strongly suggest and encourage researchers interested in qualitative research methodologies, particularly ‘grounded theory’, to use it in Zimbabwe, other African contexts and, generally, in emerging economies outside Africa