Browsing Business Studies Staff Publications by Title
Now showing items 23-42 of 47
-
Market and Channel Preference of Manufacturing Exporters: A Study of Zimbabwean Companies
(University of Zimbabwe Publications, 2001)This article reports the results of a study on market and channel selection and preferences of manufacturing exporters. The main objective of the study is to identify market and channel preferences of Zimbabwean firms. ... -
Marketing Role in Society
(2010-06)One reason for studying marketing is that, as consumers, a large share of purchasing dollar goes for marketing activities. Professor Reavis Cox (1995) estimated that 41.7 of this dollar is consumed by distribution activities. ... -
Marketing Role within the Firm
(2010)Consumer behaviour is determined by economic, psychological and sociological considerations. It is important to study non-economic buying motivations as these are present in the buying of industrial goods and services as ... -
Marketing: Packaging and branding
(2010-12-23)A total product is much more than a physical product. If a product is involved, it probably needs packaging. Further, physical products and services probably should be branched to make sure that they are clearly identifiable ... -
Modelling consumer behaviour conceptually through the seven Ps of marketing: A revised theoretical generic consumer stimulus-response model
(University of Zimbabwe, Faculty of Commerce, 2016-01)Hypothesising in the marketing stimuli component of existing consumer stimulus-response models is limited to the traditional four Ps of marketing—i.e. product, price, promotion, and place. This underplays the important ... -
Operational challenges of informal trading: A case of Mbare Mupedzanhamo Flea Market in Harare, Zimbabwe
(University of Zimbabwe, Faculty of Commerce, 2014)Informal trading has been in existence since time of immemorial. In Zimbabwe, the phenomenal growth of informal trading is deeply rooted in the economic policies which government pursued especially after the first decade ... -
Organisational Behaviour
(2010-12-23)Mullins (2005) defines organisational behaviour as the study and understanding of individual and group behaviour and patterns of structure in order to help improve organisational performance and effectiveness. Cole (1998) ... -
Organisations' social responsibility
(University of Zimbabwe, Faculty of Commerce, 2013-09)For a long time organisations have acknowledged their responsibility towards the community and the environment in which they operate. Responsibility does not end with the production of goods or the rendering of service ... -
Perceptions of middle managers on talent development and management in business organisations in Zimbabwe
(University of Zimbabwe, Faculty of Commerce, 2014-06)Talent development and management is a subject that has been widely researched. In some organizations, talent development and management is not a conscious process. Organizations approach the practice differently with some ... -
Production operations management in small firm clusters: An alternative view from the Zimbabwean experience
(University of Zimbabwe Faculty of Commerce, 2014-06)In Zimbabwe, like in most countries, there is a significant number of small manufacturing firms operating in "clusters" or industrial districts located in the vicinity of major towns and cities. It has been suggested that ... -
Public confidence and its impact on the performance and stability of banks in Zimbabwe
(University of Zimbabwe, Faculty of Commerce, 2016-01)The study sought to assess the factors determining public confidence and its impact on the performance and stability of banks in Zimbabwe. Empirical data was obtained through the administration of questionnaires to 131 ... -
Relationships Between Firm Characteristics and Export Constraints in SME Exporters
(University of Zimbabwe Publications, 2003)This article presents results of an exploratory nationwide survey of 124 manufacturing companies in Zimbabwe involved in exporting all over the world that was undertaken during the last quarter of 1999 and first quarter ... -
A Search for Constructs
(MaCoTra Publications, 2011)This article is a derivative of my doctoral thesis at the University of South Africa’s (UNISA) School of Business Leadership (SBL) from 2001 to 2003. The electronic version of the thesis is available on the Unisa Institutional ... -
Selected Best-Practice Cases
(MaCotra, 2010)An intensive literature search on transformation, change management and leadership revealed that the transformation theory arena has been driven by case studies. However, the case studies cited are predominantly Western. ... -
Service Delivery of Non-Governmental Organisations in Zimbabwe: Challenges and Strategies
(Faculty of Commerce, University of Zimbabwe, 2013)Non-governmental organisations (NGOs) operating in Zimbabwe face a number of organisational and management challenges that impact negatively on the delivery of their services. Those NGOs that seem to be doing well have ... -
Strategic Management Process
(2011-01-24)Wheelen and Hunger (2002) say that strategic management is a set of managerial decisions and actions that determines the long-run performance of an organization. It includes environmental scanning (both external and internal) ... -
Survival strategies of small firms located in a Marshallian Industrial District: A case study of Zimbabwe's furniture manufacturing industry
(University of Zimbabwe, Faculty of Commerce, 2013-09)The growth and survival of Zimbabwe's small firms located in geographical clusters have been largely shaped by historical developments in the 'informal sector'. In spite of the plethora of problems that they face, these ... -
A Synthesis of Challenges and Themes From Four Zimbabwean Companies
(MaCotra, 2010)In the study, a longitudinal multiple case design was used to capture the experiences (in transformation) of four Zimbabwean companies spanning from 1980 when Zimbabwe attained its independence to 2000. This article ... -
A Synthesis of Zimbabwean-relevant Literature from 1980 to 2000
(MaCoTra Publications, 2011)A number of scholars (e.g. Ferreira 1997, Clegg & Birch 1998, Secretan 1999, Beer & Nohria 2000, Mbigi 2000) share great concern over the limited in-depth examination and understanding of challenges related to organisational ... -
A Teaching/Learning Case History of CROP in Zimbabwe
(MaCotra, 2010)An intensive literature search on transformation, change management and leadership revealed that the transformation theory arena has been driven by case studies. However, the case studies cited were predominantly Western. ...
