Search
Now showing items 1-10 of 47
Critical issues in destination (re)branding: Evidence from Zimbabwe’s national tourism organisation
(University of Zimbabwe, Faculty of Commerce, 2014)
Zimbabwe went through an unprecedented political and economic crisis between 1999 and 2009 which had severe effects on its tourism and other productive sectors. The main objective of this study was to identify the critical ...
Collaborative Development of Distinctive Promises
(MaCotra, 2014)
This article has its genesis in my doctoral study with the University of South Africa’s (UNISA) School of Business Leadership (SBL) from 2001 to 2003. An electronic version of the thesis is available on the UNISA Institutional ...
Survival strategies of small firms located in a Marshallian Industrial District: A case study of Zimbabwe's furniture manufacturing industry
(University of Zimbabwe, Faculty of Commerce, 2013-09)
The growth and survival of Zimbabwe's small firms located in geographical clusters have been largely shaped by historical developments in the 'informal sector'. In spite of the plethora of problems that they face, these ...
A Teaching/Learning Case History of FINANCE in Zimbabwe
(MaCotra, 2010)
An intensive literature search on transformation, change management and leadership revealed that the transformation theory arena has been driven by case studies. However, the case studies cited were predominantly Western. ...
Usability of Eisenhardt’s Process in the Emerging Economy of Zimbabwe
(MaCotra, 2010)
My intensive literature search on the application of Eisenhardt’s (1989) eight steps of building theory from case study research revealed that no-one had tried out the process in Africa. Further evidence suggested that ...
A Synthesis of Challenges and Themes From Four Zimbabwean Companies
(MaCotra, 2010)
In the study, a longitudinal multiple case design was used to capture the experiences (in transformation) of four Zimbabwean companies spanning from 1980 when Zimbabwe attained its independence to 2000.
This article ...
Cost-oriented Pricing
(2011-05-11)
Although in practice, there are many ways of arriving at a price, these can be reduced for simplicity to two basic methods namely, cost-oriented and demand-oriented price determination. Cost-oriented pricing is typical in ...
Relationships Between Firm Characteristics and Export Constraints in SME Exporters
(University of Zimbabwe Publications, 2003)
This article presents results of an exploratory nationwide survey of 124
manufacturing companies in Zimbabwe involved in exporting all over the world
that was undertaken during the last quarter of 1999 and first quarter ...
Exploring the root causes of the de-industrialization of the Zimbabwe's manufacturing sector (2009-2014)
(University of Zimbabwe, Faculty of Commerce, 2015)
Capacity underutilization is often cited as evidence that Zimbabwe's manufacturing sector is undergoing a process of "de-industrialization". This study proposes that this process can be traced to two interrelated factors: ...
Marketing Role in Society
(2010-06)
One reason for studying marketing is that, as consumers, a large share of purchasing dollar goes for marketing activities. Professor Reavis Cox (1995) estimated that 41.7 of this dollar is consumed by distribution activities. ...