| dc.description.abstract | The quantitative study sought to ascertain the strategies that manufacturing
firms adopted in order to survive in Zimbabwe’s hostile business
environment. The survival of a firm in such an environment depends
on its capacity to deal with a number of challenges that threaten its
survival. Through factor analysis the main challenges being faced by the
192 manufacturing firms that were identified through stratified random
sampling are cheap imports, liquidity crunch, corruption, political
instability, inadequate infrastructure and restrictive labor regulations.
The underlying strategies that are being used to survive include downsizing,
partnerships, offshore financing, alternative sources of water
and power, and retrenchments. The results of the study can serve as a
guide to policy makers in their endeavor to formulate policies of formalising
the informal sector. | en_US |
