Faculty of Business Management Sciences and Economics: Recent submissions
Now showing items 581-598 of 598
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Marketing Role within the Firm
(2010)Consumer behaviour is determined by economic, psychological and sociological considerations. It is important to study non-economic buying motivations as these are present in the buying of industrial goods and services as ... -
Marketing Role in Society
(2010-06)One reason for studying marketing is that, as consumers, a large share of purchasing dollar goes for marketing activities. Professor Reavis Cox (1995) estimated that 41.7 of this dollar is consumed by distribution activities. ... -
Gathering information for Marketing Decision-Making
(2010-06)Marketing research is concerned with developing and analyzing the “facts” that help marketing managers do a better job of planning, executing and controlling. Marketing research is much more than a bundle of techniques or ... -
Foreign Trade
(2010-06)The importance of foreign trade in general and exporting in particular to a country’s economy cannot be over emphasised. It is through exporting that a country earns foreign exchange to buy essential products it does not ... -
Corporate Diversification Strategies
(2010-06)Attention shifts from formulating strategy for a single-business enterprise to formulating strategy for a diversified enterprise. Because a diversified firm is a collection of individual businesses but corporate strategy ... -
Cost-oriented Pricing
(2011-05-11)Although in practice, there are many ways of arriving at a price, these can be reduced for simplicity to two basic methods namely, cost-oriented and demand-oriented price determination. Cost-oriented pricing is typical in ... -
Humanisation of work
(2011-05-11)Overtime, some jobs become routine and less challenging, resulting in the demotivation of the job-holders. Effort should be made to make work more rewarding or satisfying by adding more meaningful tasks to a worker’s job. ... -
Strategic Management Process
(2011-01-24)Wheelen and Hunger (2002) say that strategic management is a set of managerial decisions and actions that determines the long-run performance of an organization. It includes environmental scanning (both external and internal) ... -
Three strategic-making tasks of an organisation
(2011-01-24)Management’s mission of what the organization is trying to do and to become over the long-term is referred to as the organization’s mission. A mission statement specifies what activities the organization intends to pursue ... -
Environments that affect Marketing Management
(2011-01-24)The marketing environment is in continual flux, spinning off new opportunities and new threats. Instead of changing in a slow and predictable way, the environment is capable of causing major surprises and shocks. The key ... -
Marketing: Packaging and branding
(2010-12-23)A total product is much more than a physical product. If a product is involved, it probably needs packaging. Further, physical products and services probably should be branched to make sure that they are clearly identifiable ... -
Organisational Behaviour
(2010-12-23)Mullins (2005) defines organisational behaviour as the study and understanding of individual and group behaviour and patterns of structure in order to help improve organisational performance and effectiveness. Cole (1998) ... -
Strategic human resource management
(UZ Publications, 2010)This book is intended both to be descriptive of Strategic Human Resource Management (SHRM) and its key constituent ideas and to be analytical of the approach and its ideas. It is intended that the reader leaves the volume ... -
Collective bargaining
(PeCOP, 2009)Collective bargaining is concerned with the relations between employers acting through their management representatives and organized labour. It is concerned not only with the negotiation of a formal labour agreement but ... -
Spurring workers' perfomance at work-place through job designing.
(PeCOP, 2009)Overtime, some jobs become routine and less challenging, resulting in the demotivation of the job-holders. Effort should be made to make work more reading or satisfying by adding more meaningful tasks to a worker’s job. ... -
Relationships Between Firm Characteristics and Export Constraints in SME Exporters
(University of Zimbabwe Publications, 2003)This article presents results of an exploratory nationwide survey of 124 manufacturing companies in Zimbabwe involved in exporting all over the world that was undertaken during the last quarter of 1999 and first quarter ... -
“Think Manager, Think Male”: Does It Apply to Zimbabwe ?
(University of Zimbabwe Publications, 2002)Over the last two decades in which empirical studies on gender and leadership styles have been undertaken, the findings have consistently confirmed that people’s perceptions have not changed from using leadership traits, ... -
Market and Channel Preference of Manufacturing Exporters: A Study of Zimbabwean Companies
(University of Zimbabwe Publications, 2001)This article reports the results of a study on market and channel selection and preferences of manufacturing exporters. The main objective of the study is to identify market and channel preferences of Zimbabwean firms. ...
