Browsing Graduate School of Management by Author "henry.finch@total.co.zw"

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The impact of corporate branding dimensions on firm performance: Evidence from the Zimbabwean petroleum industry

Sandada, Maxwell; Finch, Henry (E u r o E c o n o m i c a, 2015-06)

The study sought to establish the impact of corporate branding dimensions (mission statements, corporate visual identity and identity review on the performance of petroleum firms in Zimbabwe. The study sought to complement ...