Browsing Graduate School of Management by Author "Gwavuya, Frank"
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Marketing managers' perceptions of the applicability of Ashridge mission model to organisations in Zimbabwe
Muzondo, Noel; Gwavuya, Frank; Sai, Judias P; Kaseke, Nyasha (University of Zimbabwe, Faculty of Commerce, 2013-09)Mission statements are an important component of marketing audits and marketing plans. Campbell and Yeung's Ashridge mission model is one of the methodologies suggested in academic literature for use in the analysis and ...