Browsing Faculty of Business Management Sciences and Economics e-Theses Collection by Subject "Technology changes"

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An assessment of the impact of service quality on customer loyalty among generation 'Y' customers in the cell-phone industry in Zimbabwe

Muswehaurari, Chipo (2018-11)

Studies done by various researchers show that there is a positive link between quality of service and loyalty of customers in different facets of the industry. The effect of service quality on generation Y customers has ...