Telecommunication markets are complex and require a wide range of skills from users who access the networks, engineers who maintain them and policy makers who regulate, not to mention that high capacity IP networks are ...

This study is of an investigation into leveraging customer-centricity to attain sustainable competitive advantage. It looks at how Stanbic Bank Zimbabwe (SBZ) can organise its vision, strategy, technology and employees to ...

Brand equity has received tremendous attention from both academics and practitioners owing to the several advantages it brings to firms. Brand equity provides an opportunity for successful extensions, resilience against ...

Over the past one and half decades, Zimbabwean manufacturing companies and in particular the Engineering, Iron and Steel industry (EISI) has faced serious viability challenges owing to the political and economic decline. ...

Outsourcing is one of the most researched and commonly used business practices. Most scholars agree that outsourcing can be harnessed to achieve competitive advantage. But is it all outsourcing approaches that give competitive ...

Corporate social responsibility (CSR) has become a hot topic in today’s business with varied and broad definition. Various CSR theories have been used to explain the concept as a strategic tool to gain competitive advantage ...

The study explored the impact of information technology on human capital management in parastatals in Zimbabwe using a comparative analysis of the case study of ZETDC, ZIMRA and TelOne. Quantitative research methods were ...

The aim of this study was to assess the applicability of competitive intelligence as a source of sustained competitive advantage in the construction industry of Zimbabwe. Literature provides a six stage intelligence cycle ...

Literature on strategic planning model points generally to the existence of four critical stages in the strategic planning process which are strategic analysis, strategic formulation, strategic implementation and strategic ...

The manufacturing industry forms the backbone of many economies because it is the nerve centre of value creation. The food manufacturing is even more important because besides creating value, it feeds and nourishes the ...