Over the past one and half decades, Zimbabwean manufacturing companies and in particular the Engineering, Iron and Steel industry (EISI) has faced serious viability challenges owing to the political and economic decline. ...

Brand equity has received tremendous attention from both academics and practitioners owing to the several advantages it brings to firms. Brand equity provides an opportunity for successful extensions, resilience against ...

This study is of an investigation into leveraging customer-centricity to attain sustainable competitive advantage. It looks at how Stanbic Bank Zimbabwe (SBZ) can organise its vision, strategy, technology and employees to ...

Outsourcing is one of the most researched and commonly used business practices. Most scholars agree that outsourcing can be harnessed to achieve competitive advantage. But is it all outsourcing approaches that give competitive ...

Telecommunication markets are complex and require a wide range of skills from users who access the networks, engineers who maintain them and policy makers who regulate, not to mention that high capacity IP networks are ...

The field of human capital management has enjoyed a remarkable ascendancy during the past two decades, as both an academic literature and focus of management practice. Firms have increasingly recognized the potential for ...

This research set out to investigate employee turnover at Transaction Payment Solutions (Private) Limited (TPS) and its impact on TPS’ competitiveness. The objectives of the research were to identify the causes of employee ...

The aim of this study was to assess the applicability of competitive intelligence as a source of sustained competitive advantage in the construction industry of Zimbabwe. Literature provides a six stage intelligence cycle ...

The study explored the impact of information technology on human capital management in parastatals in Zimbabwe using a comparative analysis of the case study of ZETDC, ZIMRA and TelOne. Quantitative research methods were ...

Corporate social responsibility (CSR) has become a hot topic in today’s business with varied and broad definition. Various CSR theories have been used to explain the concept as a strategic tool to gain competitive advantage ...