The experiences of micro enterprises in the context of economic austerity in Zimbabwe: the case of brick and block molders in Chitungwiza.

Abstract

The focus of the study was to explore the experiences of Chitungwiza people who are in to the business of brick and block molding as they battle to adapt to effects of austerity measures introduced in 2019.This study aimed to establish the experiences of the people of Chitungwiza who are surviving on brick and block molding business. The study was grounded on the structuration theory. The study was carried out using a qualitative research methodology while focus group discussions were used as a tool to capture data. Data was then analysed thematically. The people of Chitungwiza had various experiences as they tried to remain afloat in a business environment which they described as volatile due to austerity measures introduced by the government. Many people complained about their failure to easily adapt to the austerity measures. There is serious environmental degradation in the per urban areas due to sand poaching. The businesses have suffered from hyperinflationary environment and the political landscape has tended to favour those who belong to certain political parties and it became apparent that one has to confirm to certain values in order to be relevant. Erratic rain patterns have also impacted negatively the viability of brick and block molding business. Some business operators opted to diversify their business operation with illegal businesses like money changing and selling of illicit beers. Some operators indicated the need to call off operations while others opted to persevere.