| dc.description.abstract | Business Intelligence (BI) and the many analytics systems that support demand management,
predictive analytics, revenue modelling and role-based intelligence within organizations are
critical for any organization to survive in today’s incredibly turbulent marketplace. The
research analyses the factors affecting successful adoption of Business Intelligence in the
beverages manufacturing industry in Zimbabwe using a case study of Delta Beverages
Corporation. The objectives of the study were fourfold; to ascertain the effect of organizational
factors on adoption of Business Intelligence at Delta Beverages; to assess the impact of
environmental factors on adoption of Business Intelligence adoption at Delta Beverages; to
investigate the impact of technological factors on Business Intelligence adoption at Delta
Beverages; and to propose better ways that Business Intelligence can be adopted and
implemented at Delta Beverages. This research adopted a positivism philosophy. The study
adopted a deductive research approach. A quantitative explanatory research design was
adopted for this study. The population constituted of the managers (top, middle and low level)
and workers of Delta Beverages in Harare. A systematic random sampling technique was used.
A sample size of 313 was taken, with a response rate of 85.94%. Primary data was used. SPSS
was used for data analysis. Microsoft Office was used for presentation in form of tables and
graphs. The study concluded that Delta Beverages has pronouncedly adopted business
intelligence in its operations. The study also concluded that organisational factors like
employee competences and skills, management style, organisational structure, organisational
culture and business size affect the extent to which Delta beverages can adopt business
intelligence. Organisational factors’ conduciveness has a strong positive and statistically
significant impact on business intelligence adoption. Currently, all these factors are generally
not conducive for significant adoption of business intelligence. Various environmental factors
like political environment, national economic environment, legal environment and competitive
pressures have an impact on the extent to which Delta Beverages adopts business intelligence.
The study concluded that the conduciveness of these environmental factors has a moderate
positive impact on the extent of adoption of business intelligence by Delta Beverages.
However, currently the business environment for Delta Beverages is not conducive for business
intelligence adoption. The study recommended Delta Beverages Top management to support
business intelligence adoption. The government was recommended to support business
intelligence adoption through provision of enough foreign currencies and reduction of taxes.
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Future researchers were recommended to do surveys in other industries and to include
interview guides to enhance data triangulation. | en_ZW |
