| dc.description.abstract | The research examined the impact of digital transformation on enhanced corporate performance
at TelOne Pvt. TeOne Pvt Ltd has been experiencing unprecedented stiff competition and a
shrinking market base for the past decade. First Quarter of 2020 one of its major competitors
Liquid Telecommunication earned 57.1% market share over TelOne which has 32.3% market
share (http://www.potraz.gov.zw/2021). On Third Quarter 2020 Liquid Telecommunication
continues increasing its market share of equipped bandwidth capacity from 60.3% to 80.4% and
a decline in TelOne from 33.9% to 17%. The research objectives of the study were; to identify
drivers of digital transformation at TelOne Pvt Ltd, to examine the influence of digital
transformation on customer satisfaction at TelOne Pvt Ltd, to establish the impact of digital
transformation on market share at TelOne Pvt Ltd and to determine methods of addressing
challenges associated with adopt and implementation of digital transformation at TelOne Pvt
Ltd. The study used explanatory research design. Data collection was done through use of
structured questionnaires; a sample size of 70 respondents was used obtained simple random
sampling. Data was analysed using descriptive and inferential statistics. The study findings
revealed that competition, cloud computing, customer expectations and need for cost control and
importance of data insights for decision making were to a very great extent some of the drivers
of digital transformation at TelOne Pvt Ltd. The study findings indicated that there was a
positive and statistically significant relationship between digital transformation and market share
(p=0.00<0.05). The study results indicated that to a very great extent adequate financing,
acquiring the appropriate digital technology and improving skills were some of the methods of
addressing challenges associated with adopt and implementation of digital transformation at
TelOne Pvt Ltd. The study further identified to a great extent changing the people and culture,
developing the future-fit, reducing firm-level barriers, re-evaluating “process” for the digital
business and ensuring firm dynamics within the economic as solutions to challenges associated
with adopt and implementation of digital transformation. The study recommended that TelOne
management should build a corporate culture which encourages innovations, allows strong
embracement of digital transformation. TelOne managers must realize that digital technologies
have disruptive business competition potential, and this can drive organizations to adopt digital
transformation. Since one of the main barriers to this is a lack of digital capabilities, this study
suggests that the managers at TelOne must increase their digital knowledge and skill. Having
technological knowledge and skills will increase manager’s awareness of market competition
changes and increase their ability to develop clear digital transformation objectives. | en_ZW |
