| dc.description.abstract | The study sought to examine the impact of innovation culture on sustainable business
growth in the Zimbabwean mining industry focusing on Hwange Colliery Company
Limited (HCCL) as the context of study. The objectives of the study were to determine
five variables of innovation HCCL could adopt in order to achieve sustainable growth.
The study adopted the quantitative research approach which used an exploratorydescriptive survey design in the enquiry. This prompted the use of a questionnaire with
Likert scale rankings in data collection. A total of 300 questionnaires were distributed
with a response rate of 90% being realized. The SPSS (statistical package for social
scientists) version 22 was used for data capture and analysis. Data analysis involved
descriptive statistics, Chi-square tests for association, Cronbach Alpha Value, KMO and
Bartlett test as well as distribution statistics. The outcome of the research revealed that,
adoption of innovation culture had a positive impact on achieving sustainable business
growth (mean=4.32, Std = 0.76; t (270) =27.88, p<0.01). The study results led the
researcher to conclude that Product innovation (mean=4.15 and Std=0.911), Effective
Brainstorming (mean=4.849, Std=1.03109), Strategic thinking (mean= 3.97, Std=0.83),
Strategic innovation (mean=3.99, Std= 0.91), Survival value (mean=4.11, Std =0.98)
were the innovations with the greatest impact to achieving sustainable business growth.
The study concluded with recommendations for policy makers as well as management
such as building strong relationships with stakeholders, enabling the removal of systemic
barriers so as to achieve sustainable business growth. | en_ZW |
