Over the past one and half decades, Zimbabwean manufacturing companies and in particular the Engineering, Iron and Steel industry (EISI) has faced serious viability challenges owing to the political and economic decline. ...

Brand equity has received tremendous attention from both academics and practitioners owing to the several advantages it brings to firms. Brand equity provides an opportunity for successful extensions, resilience against ...

This study is of an investigation into leveraging customer-centricity to attain sustainable competitive advantage. It looks at how Stanbic Bank Zimbabwe (SBZ) can organise its vision, strategy, technology and employees to ...

Outsourcing is one of the most researched and commonly used business practices. Most scholars agree that outsourcing can be harnessed to achieve competitive advantage. But is it all outsourcing approaches that give competitive ...

Telecommunication markets are complex and require a wide range of skills from users who access the networks, engineers who maintain them and policy makers who regulate, not to mention that high capacity IP networks are ...

The manufacturing industry forms the backbone of many economies because it is the nerve centre of value creation. The food manufacturing is even more important because besides creating value, it feeds and nourishes the ...

The field of human capital management has enjoyed a remarkable ascendancy during the past two decades, as both an academic literature and focus of management practice. Firms have increasingly recognized the potential for ...

This research set out to investigate employee turnover at Transaction Payment Solutions (Private) Limited (TPS) and its impact on TPS’ competitiveness. The objectives of the research were to identify the causes of employee ...

Literature on strategic planning model points generally to the existence of four critical stages in the strategic planning process which are strategic analysis, strategic formulation, strategic implementation and strategic ...

This study sought to establish ways of maximizing the use of electronic banking for competitive advantage through understanding factors that determine customers’ usage of e-banking in Zimbabwe. A theoretical model was ...