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Organisational Behaviour
(2010-12-23)
Mullins (2005) defines organisational behaviour as the study and understanding of individual and group behaviour and patterns of structure in order to help improve organisational performance and effectiveness. Cole (1998) ...
Marketing: Packaging and branding
(2010-12-23)
A total product is much more than a physical product. If a product is involved, it probably needs packaging. Further, physical products and services probably should be branched to make sure that they are clearly identifiable ...
Cost-oriented Pricing
(2011-05-11)
Although in practice, there are many ways of arriving at a price, these can be reduced for simplicity to two basic methods namely, cost-oriented and demand-oriented price determination. Cost-oriented pricing is typical in ...
Strategic Management Process
(2011-01-24)
Wheelen and Hunger (2002) say that strategic management is a set of managerial decisions and actions that determines the long-run performance of an organization. It includes environmental scanning (both external and internal) ...
Humanisation of work
(2011-05-11)
Overtime, some jobs become routine and less challenging, resulting in the demotivation of the job-holders. Effort should be made to make work more rewarding or satisfying by adding more meaningful tasks to a worker’s job. ...
Environments that affect Marketing Management
(2011-01-24)
The marketing environment is in continual flux, spinning off new opportunities and new threats. Instead of changing in a slow and predictable way, the environment is capable of causing major surprises and shocks.
The key ...
Three strategic-making tasks of an organisation
(2011-01-24)
Management’s mission of what the organization is trying to do and to become over the long-term is referred to as the organization’s mission. A mission statement specifies what activities the organization intends to pursue ...