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    An evaluation of the effectiveness of digital marketing in the Zimbabwean fuel retailing sector: The case of Petrotrade 

    Manyumba, Sphiwe (2018-05)
    From prior literature it was generalised that digital marketing can improve business operations through customer acquisition, retention and satisfaction. However, the available literature is based on studies conducted ...
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    The effect of a centralised treasury management system on business operations: A case study on Premier Services Medical Investiments 

    Chisveto, Tafadzwa P (2017-03)
    The study examined the effect of a centralised treasury management system on business operations with particular attention to PSMI. The study explored the factors behind the use of centralized treasury management system ...
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    An evaluation of whether the introduction of multi-currencies (dollarization) necessitated a review of the company's business model(s): A case of Nutriveg (Private Limited (2009 - 2012) 

    Nyamadzawo, Philip Simon (2018-05)
    Generally, the introduction of multi-currencies or dollarization in Zimbabwe was a welcome development; a research gap exists as to why businesses have not performed to expectations. This research was is a genuine attempt ...

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    AuthorChisveto, Tafadzwa P (1)Manyumba, Sphiwe (1)Nyamadzawo, Philip Simon (1)Subject
    Business operations (3)
    Brand awareness (1)Business management (1)Business performance (1)Customer acquisition (1)Customer retention (1)Customer satisfaction (1)Digital marketing channels (1)Dollarization (1)Financial information (1)... View MoreDate Issued2018 (2)2017 (1)Full TextFull Text (3)

    University of Zimbabwe: Educating To Change Lives!
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