Now showing items 1-3 of 3
An evaluation of the effectiveness of digital marketing in the Zimbabwean fuel retailing sector: The case of Petrotrade
From prior literature it was generalised that digital marketing can improve business operations through customer acquisition, retention and satisfaction. However, the available literature is based on studies conducted ...
The effect of a centralised treasury management system on business operations: A case study on Premier Services Medical Investiments
The study examined the effect of a centralised treasury management system on business operations with particular attention to PSMI. The study explored the factors behind the use of centralized treasury management system ...
An evaluation of whether the introduction of multi-currencies (dollarization) necessitated a review of the company's business model(s): A case of Nutriveg (Private Limited (2009 - 2012)
Generally, the introduction of multi-currencies or dollarization in Zimbabwe was a welcome development; a research gap exists as to why businesses have not performed to expectations. This research was is a genuine attempt ...