Now showing items 1-2 of 2
The mediating influence of passenger satisfaction on the relationship between passenger loyalty programmes and passenger loyalty
(STUDIA UNIVERSITATIS, 2015)
The dynamic nature and the intense competition in the airline industry result in a need to craft innovative mechanisms that enforce customer loyalty. The study focuses on the mediating effect of passenger satisfaction on ...
An investigation into the impact of service quality frequent flier programs and safety perception on satisfaction and customer loyalty in the airline industry in Southern Africa
(South East European Journal, 2016)
This study aims to identify the factors that make passengers loyal to an airline in Southern Africa by investigating the impact of service quality and safety perception on customer satisfaction and how satisfaction and ...