Although in practice, there are many ways of arriving at a price, these can be reduced for simplicity to two basic methods namely, cost-oriented and demand-oriented price determination. Cost-oriented pricing is typical in ...

The marketing environment is in continual flux, spinning off new opportunities and new threats. Instead of changing in a slow and predictable way, the environment is capable of causing major surprises and shocks. The key ...

One reason for studying marketing is that, as consumers, a large share of purchasing dollar goes for marketing activities. Professor Reavis Cox (1995) estimated that 41.7 of this dollar is consumed by distribution activities. ...

The retail market structure in Zimbabwe has changed from being a monopolistic structure to a perfect competition structure with many players coming in. It has become necessary, now more than before, for retailers to look ...

This article has its genesis in my doctoral study with the University of South Africa’s (UNISA) School of Business Leadership (SBL) from 2001 to 2003. An electronic version of the thesis is available on the UNISA Institutional ...

This article presents results of an exploratory nationwide survey of 124 manufacturing companies in Zimbabwe involved in exporting all over the world that was undertaken during the last quarter of 1999 and first quarter ...

An intensive literature search on transformation, change management and leadership revealed that the transformation theory arena has been driven by case studies. However, the case studies cited were predominantly Western. ...

This article has its genesis in my doctoral study with the University of South Africa’s (UNISA) School of Business Leadership (SBL) from 2001 to 2003. An electronic version of the thesis is available on the UNISA Institutional ...

Capacity underutilization is often cited as evidence that Zimbabwe's manufacturing sector is undergoing a process of "de-industrialization". This study proposes that this process can be traced to two interrelated factors: ...

This article reports the results of a study on market and channel selection and preferences of manufacturing exporters. The main objective of the study is to identify market and channel preferences of Zimbabwean firms. ...