Marketing research is concerned with developing and analyzing the “facts” that help marketing managers do a better job of planning, executing and controlling. Marketing research is much more than a bundle of techniques or ...

A total product is much more than a physical product. If a product is involved, it probably needs packaging. Further, physical products and services probably should be branched to make sure that they are clearly identifiable ...

The growth and survival of Zimbabwe's small firms located in geographical clusters have been largely shaped by historical developments in the 'informal sector'. In spite of the plethora of problems that they face, these ...

Zimbabwe went through an unprecedented political and economic crisis between 1999 and 2009 which had severe effects on its tourism and other productive sectors. The main objective of this study was to identify the critical ...

In the study, a longitudinal multiple case design was used to capture the experiences (in transformation) of four Zimbabwean companies spanning from 1980 when Zimbabwe attained its independence to 2000. This article ...

This article is a derivative of my doctoral thesis at the University of South Africa’s (UNISA) School of Business Leadership (SBL) from 2001 to 2003. The electronic version of the thesis is available on the Unisa Institutional ...

My intensive literature search on the application of Eisenhardt’s (1989) eight steps of building theory from case study research revealed that no-one had tried out the process in Africa. Further evidence suggested that ...

Mullins (2005) defines organisational behaviour as the study and understanding of individual and group behaviour and patterns of structure in order to help improve organisational performance and effectiveness. Cole (1998) ...

Attention shifts from formulating strategy for a single-business enterprise to formulating strategy for a diversified enterprise. Because a diversified firm is a collection of individual businesses but corporate strategy ...

The importance of foreign trade in general and exporting in particular to a country’s economy cannot be over emphasised. It is through exporting that a country earns foreign exchange to buy essential products it does not ...