• Login
    View Item 
    •   UZ eScholar Home
    • Faculty of Business Management Sciences and Economics
    • Faculty of Business Management Sciences and Economics ETDs
    • Faculty of Business Management Sciences and Economics e-Theses Collection
    • View Item
    •   UZ eScholar Home
    • Faculty of Business Management Sciences and Economics
    • Faculty of Business Management Sciences and Economics ETDs
    • Faculty of Business Management Sciences and Economics e-Theses Collection
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The critical success factors in Zimbabwe’s retail pharmaceutical sector.

    Thumbnail
    View/Open
    Govo_the_critical_success_factors_in_zimbabwe's_retail_pharmaceutical_sector.pdf (472.3Kb)
    Date
    2019-10
    Author
    Govo, Maxwell Kupa
    Type
    Thesis
    Metadata
    Show full item record

    Abstract
    The study was aimed at establishing Critical Success Factors in the Zimbabwe’s retail pharmaceutical sector. The major motivation to do the study was because most of the pharmaceutical companies in Zimbabwe were on the brink of collapse because they were either heavily making losses or barely breaking even. The aim of the research was to explore the factors that determine the success of retail pharmacies in an endeavour to remain viable. The study was centred on a multiple case study design of QV, Greenwood and Plaza Pharmacies. Qualitative research approach was considered to get in-depth discussions. The study made use of unstructured interviews whereby the researcher engaged in formal interviews through the use of an interview guide. The study considered four respondents from each organisation under study who were mainly Chief Executive Officers, Finance Directors, Marketing Directors and Human Resources Directors. The study concludes that the retail pharmaceutical industry is volatile, with so many stakeholder having the power and interest in the operations of the industry. These include suppliers, government, patients and regulators among others. The retail pharmaceutical industry is faced with so many challenges which include a drop in demand due to reduced employment, undeveloped health care infrastructures, stiff competition, price pressure and stiff regulatory requirements. This means that operational viability in retail pharmaceutical industry has been compromised by these challenges. The retail pharmaceutical industry is hugely dependent on CSFs such as selling a variety of drugs, sound financial management, convenient location, excellent service, accessing cheap sources of finance, being competitive on costs and strategic linkages with stakeholders. These CSFs determine the competitiveness of each industry player. Thus, to be successful, firms should have the ability to sell a variety of drugs, having sound financial management systems, having conveniently located pharmacies, excellent service, being competitive on costs and strategic linkages with stakeholders. The study was mainly based on QV, Greenwood and Plaza pharmacies, hence, study findings may not be generalised to other retail pharmacies. These findings should be generalised with caution, as the focus of the study was mainly on the most established retail pharmaceutical companies.
    URI
    https://hdl.handle.net/10646/3950
    Additional Citation Information
    Govo, M. K. (2016). The critical success factors in Zimbabwe’s retail pharmaceutical sector (Unpublished master's thesis). University of Zimbabwe.
    Subject
    Health care infrastructures
    Regulatory requirements
    Operational viability
    Competitive on costs
    Strategic linkages
    Collections
    • Faculty of Business Management Sciences and Economics e-Theses Collection [496]

    University of Zimbabwe: Educating To Change Lives!
    DSpace software copyright © 2002-2020  DuraSpace | Contact Us | Send Feedback
     

     

    Browse

    All of UZ eScholarCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage StatisticsView Google Analytics Statistics

    University of Zimbabwe: Educating To Change Lives!
    DSpace software copyright © 2002-2020  DuraSpace | Contact Us | Send Feedback