An evaluation of survival strategies adopted by Monopumps in the multi-currency system (2009 to 2012)

Abstract

After the introduction of the multicurrency system in Zimbabwe, 2009, the nation witnessed significant economic stability, some sectors of the economy realised improved performance in their operations. Sectors like, manufacturing, are still facing some challenges even though the economy is stable their capacity utilisation levels are still low. This dissertation focuses on the manufacturing industry specifically the engineering sector. It was focusing on the strategies which were adopted by the sector, and their relevancy in this operating environment. To come up with detailed information the researcher used a case study research approach and Monopumps Zimbabwe was used as a case. The drive to embark on this research was driven by the desire to find out why a very low growth rate is being recorded in the manufacturing sector after the introduction of the multicurrency system as compared to other sectors of the economy.

The researcher wanted to evaluate the strategies implemented by management if they are effective to stimulate organisation growth in such an environment. This study reveals that the strategies which are being used by management are not the most appropriate strategies to implement as they are not more specific to the problems it is encountering. The research was done by interviewing the executive and senior managers in the organisation who are involved in strategy formulation. The study was carried out so as to come up with information that would help the organisation under study and other organisations in this sector facing the same challenges. The researcher provides recommendations at the end of the research, which organisations in this situation can adopt if they are to survive.