Sustaining entrepreneurship in new telecommunications: The case of Spiritage Communications (2009 - 2012)
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Theory has revealed that many entrepreneurs fail because they do not take a holistic approach to entrepreneurship. This research sought to investigate whether Spiritage Communications has taken the right steps in sustaining entrepreneurship. The major objectives were to assess whether the management at the company are true entrepreneurs, to investigate their approach to innovation as well as to assess the company’s ability to gather resources and to exploit opportunities. To bring balance to the research both the qualitative and quantitative approach were employed. Furthermore the researcher had to use the case study method as there was need to come up with the actual views of the employees the organization. Stratified and convenient sampling were used and the population was represented by a sample size of sixty employees. Data was collected in form of structured questionnaires and was analyzed using SPSS and excel software. Presentation was in the form of bar charts, pie charts, descriptive statistics and tables. The major findings of the study revealed that though Spiritage Communications has employed personnel that are educated, experienced and skilled the management drive for success is low, the organization lacks the proper environment for innovation and opportunities are not exploited on time. The study concluded that Spiritage Communications should engage in management and executive training, reward employees for outstanding performance, constantly hold strategic meetings to evaluate strategy and seek funding to improve its performance.
Additional Citation InformationMugwaze, P. (2012). Sustaining entrepreneurship in new telecommunications: The case of Spiritage Communications (2009 - 2012). (Unpublished master's thesis). University of Zimbabwe.