An evaluation of the strategic planning model used by manufacturing company in Zimbabwe: The case of Nelsport Pvt. Ltd.

Abstract

Literature on strategic planning model points generally to the existence of four critical stages in the strategic planning process which are strategic analysis, strategic formulation, strategic implementation and strategic control and review. The strategic planning process can follow a chronology of events, and may be through workshops and by use of consultants. Current trends points to informality in planning sessions to encourage creativity, discussions, rather than highly formal business environment. There are various tools available to strategy managers at every each stage in the strategic planning process. The strategic planning model when properly followed leads to a firm achieving competitive advantage over rivals. The literature and examples in literature are of other economies and the organizations are global and internationally reputable. This research was conducted to benefit the manufacturing sector, academic community and the country as a whole. It was based on a single case study Nelspot Chemicals. Data was gathered through face to face interviews with the management at Nelspot Chemicals. These include the Executive Chairman, the General Manager and the four heads of departments. The research employed a qualitative research based upon the interpretivism philosophy and semi-structured questionnaires were used to gather data in interviews. Data gathered was analyzed and then presented in the form of response tables The study findings were that Nelspot was not religiously following the strategic planning process and it was due the various market challenges including and lack of full management commitment and not utilizing the applicable tools. As a result the organization could not achieve competitive advantage over its rivals. It was recommended that Nelspot management some invite consultants for re-introducing strategic planning, implement total quality management and balanced scorecard, culture change, corporate governance changes and investment in technology to ensure effective implementation of strategies.