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dc.contributor.authorMagede, Stanley
dc.date.accessioned2018-02-28T17:24:19Z
dc.date.available2018-02-28T17:24:19Z
dc.date.issued2018-02
dc.identifier.citationMagede, S. (2012). An evaluation of outsourcing as source of competitive advantage in the Zimbabwe telecommunications industry : the case of Liquid Telecom (2009 to 2012) (Unpublished master's thesis). University of Zimbabwe.en_US
dc.identifier.urihttp://hdl.handle.net/10646/3519
dc.description.abstractOutsourcing is one of the most researched and commonly used business practices. Most scholars agree that outsourcing can be harnessed to achieve competitive advantage. But is it all outsourcing approaches that give competitive advantage? Is the current outsourcing approach at Liquid Telecom bringing any strategic benefits? This paper explores how Liquid Telecommunications employees view the current outsourcing model employed by Liquid Telecom, with a primary focus on whether it’s a source of sustainable competitive advantage or not. Questionnaires were distributed among Liquid Telecom employees using stratified and convenient sampling.Interviews were also carried out especially amongst senior managers to bring out the strategic thrust of the outsourcing model. The research highlighted five major reasons why the current outsourcing approach cannot be regarded as a source of competitive advantage. Interviewees specifically reported that the major problem is the small, immature marketen_US
dc.language.isoen_ZWen_US
dc.subjectTelecommunication industryen_US
dc.subjectCompetitive advantageen_US
dc.subjectLiquid Telecommunicationsen_US
dc.subjectOutsourcing approachen_US
dc.titleAn evaluation of outsourcing as source of competitive advantage in the Zimbabwe telecommunications industry: The case of Liquid Telecom (2009 to 2012)en_US
dc.contributor.registrationnumberR0021928en_US
thesis.degree.advisorManhuwa, Martin
thesis.degree.countryZimbabween_US
thesis.degree.disciplineGraduate School of Managementen_US
thesis.degree.facultyFaculty of Commerceen_US
thesis.degree.grantorUniversity of Zimbabween_US
thesis.degree.grantoremailspecialcol@uzlib.uz.ac.zw
thesis.degree.levelMBAen_US
thesis.degree.nameMaster of Business Administrationen_US
thesis.degree.thesistypeThesisen_US
dc.date.defense2012-07


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