A study of stakeholder perception of corporate social responsibility: A case of the mining industry in Zimbabwe
Pfumbi, Chipo F.
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There is increased global attention to the concept of Corporate Social Responsibility. In most developing countries the concept is still in the infancy stages of conception. The purpose of this study is to determine the level of stakeholder awareness and perception of CSR in the mining industry of Zimbabwe. The central research question was to assess the stakeholder perceptions on the phenomenon within the extractive sector, in a developing country context. The study adopted a qualitative methodology and a case study research design. Data collection utilized the interview method to gain stakeholder insights on CSR activities practised by two mining companies. A multi-stakeholder perspective guided the research process. The study reflected high level of CSR awareness by stakeholders of companies in the mining industry. The concept of sustainable development was given high priority by stakeholders and companies that implementing this concept were positively perceived. Poor CSR strategy formulation and implementation were highlighted by the study. The study indicated lack of transparency in mining companies’ stakeholder engagement policies. There is need for effective communication and implementation of CSR strategies by mining companies that ensure stakeholder support. A policy framework which strikes a balance between mandatory and voluntary CSR improves participation by companies in CSR activities. A policy framework for sustainable projects to equip pupils, students and mining communities with self reliant skills has the potential to reduce dependency on companies’ philanthropic activities.