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    The relationship between strategic planning and business performance: Theoretical perspectives

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    Date
    2014-06
    Author
    Sandada, M
    Type
    Article
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    Abstract
    The importance of strategic planning to small- and- medium sided enterprises (SMEs) is well documented in many developed economies and emerging countries including South Africa, yet there seems to be an unresolved debate about its effect on business performance. To address this gap, the current study attempts to review the literature on previous studies that were carried out to examine the relationship between strategic planning and business performance. The finding indicate that previous studies report conflicting results. Some found a positive relationship while others report about negative and no relationships between strategic planning and business performance. However, a thorough analysis of these studies has noted that the majority of studies found a positive relationship. The study therefore concludes that strategic planning exhibits a positive relationship with business performance. Therefore, the managerial implication of the research findings is that businesses should implement strategic planning practices in order to improve their performance. The findings also provide a basis for further future research studies that seek to address the relationship between strategic planning practices and business performance.
    URI
    http://hdl.handle.net/10646/2698
    Additional Citation Information
    Sandada, M. (2014). The relationship between strategic planning and business performance: Theoretical perspectives. University of Zimbabwe Business Review, 2(1), 50-59.
    Publisher
    University of Zimbabwe, Faculty of Commerce
    Subject
    Strategic planning practices
    SMEs
    Business performance
    South Africa
    Competititve advantage
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    • GSM Staff Publications [38]

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