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Impact of COVID-19 pandemic on performance of SMEs in Zimbabwe: Case of SMEs in Harare
(2023-06)
This study was hinged upon analysing how Micro, Small and Medium Enterprises (MSMEs)
are affected in Zimbabwe by COVID-19 and to provide recommendations for mitigating the
impact. The research objectives were fourfold; ...
Influence of digital era leadership on small to medium enterprises (SME) growth in Zimbabwe
(2023-06)
This study examined the influence of digital era leadership on SMEs growth in Zimbabwe.
The study was prompted by limited adoption of digital technologies in leadership processes
among SMEs. The objectives were to establish ...
The effect of customer satisfaction on the survival of SMEs in the grocery retail sector: the case of Harare, Zimbabwe
(2023-06)
Literature indicates that customer satisfaction has significant impact on different business
performance metrics such as market share, sales revenue, shareholders value and gross profit
margin. SMEs are encouraged to ...