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Leveraging customer-centricity to attain sustainable competitive advantage: The case of Stanbic Bank Zimbabwe Limited
This study is of an investigation into leveraging customer-centricity to attain sustainable competitive advantage. It looks at how Stanbic Bank Zimbabwe (SBZ) can organise its vision, strategy, technology and employees to ...
Maximizing the use of electronic banking for competitive advantage: A case study of the Zimbabwean commercial banking sector (2012 - 2013)
This study sought to establish ways of maximizing the use of electronic banking for competitive advantage through understanding factors that determine customers’ usage of e-banking in Zimbabwe. A theoretical model was ...