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Strategic planning and its relationship with business performance among small and medium enterprises in South Africa
(The Clute Institute, 2014)
Strategic planning is a business tool that small and medium businesses need in today’s dynamic and highly competitive business environment. It has a potential to cushion these enterprises from such unpredictable harsh ...
The impact of corporate branding dimensions on firm performance: Evidence from the Zimbabwean petroleum industry
(E u r o E c o n o m i c a, 2015-06)
The study sought to establish the impact of corporate branding dimensions (mission statements, corporate visual identity and identity review on the performance of petroleum firms in Zimbabwe. The study sought to complement ...