Now showing items 1-3 of 3
An evaluation of the effectiveness of social media marketing in enhancing sales performance in the mobile telecommunication industry. A case of Econet wireless Zimbabwe (2010-2014)
Social media marketing a new phenomenon in marketing that came about as a result of the growing popularity of social media. The research focused on the effectiveness of social media marketing in the telecommunication ...
An evaluation of outsourcing as source of competitive advantage in the Zimbabwe telecommunications industry: The case of Liquid Telecom (2009 to 2012)
Outsourcing is one of the most researched and commonly used business practices. Most scholars agree that outsourcing can be harnessed to achieve competitive advantage. But is it all outsourcing approaches that give competitive ...
An assessment of regulatory factors affecting industry performance in the telecommunications sector: A case study of the Postal and Telecommunications Regulatory Authority of Zimbabwe (POTRAZ)
Studying industry performance and the regulatory frameworks in the telecommunication sector helps the regulatory body to be more efficient and effective in improving industry performance. This study focused on assessment ...