Now showing items 1-2 of 2
The impact of marketing communication on sales performance: A case study of Destiny Electronics (Private) Limited (2011-2013)
The purpose of the study was to draw conclusions on the impact of marketing communication on sales performance. It can be concluded from literature on the relationship between marketing communications and sales performance ...
An evaluation of the effectiveness of social media marketing in enhancing sales performance in the mobile telecommunication industry. A case of Econet wireless Zimbabwe (2010-2014)
Social media marketing a new phenomenon in marketing that came about as a result of the growing popularity of social media. The research focused on the effectiveness of social media marketing in the telecommunication ...