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Effectiveness of visual merchandising on customer supermarket choice
(University of Zimbabwe, Faculty of Commerce, 2015)
The retail market structure in Zimbabwe has changed from being a monopolistic structure to a perfect competition structure with many players coming in. It has become necessary, now more than before, for retailers to look ...
An evaluation of the impact of an acquisition strategy on competitive advantage: A case study of OK Zimbabwe
(2018-05)
OK Zimbabwe Limited was incorporated in 1953 and listed on the Zimbabwe Stock Exchange (ZSE) in 2001. The company is a leading supermarket retailer, providing access to a diverse range of retail products and allied services ...