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    An evaluation of brand management strategies: A case study of Olivine Industries 

    Sekeso, Rutendo M. (2017-02)
    The general indication from literature on brand management is that branding strategies enable firms to create long term brand equity, influence purchase behaviour and create shareholder value. Literature has also shown ...

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    AuthorSekeso, Rutendo M. (1)SubjectBrand equity (1)Brand management (1)Branding strategies (1)
    Purchase behaviour (1)
    Shareholder value (1)... View MoreDate Issued2017 (1)Full TextFull Text (1)

    University of Zimbabwe: Educating To Change Lives!
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