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    An assessment of the influence of price on consumer demand for soaps: The case of Olivine Industries 

    Chinho, Isheanesu (2018-05)
    Pricing is a key element for most organizations yet the influence it has on customers’ preferences and how it relates to other factors in the marketing mix is never fully understood in different settings particularly in ...
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    Pricing in the informal sector: Evidence from Zimbabwe's urban informal metal firms 

    Zhou, Honest (2014-06)
    The main purpose of this paper is to investigate the price-setting behavior of Zimbabwe's urban informal metal firms. In order to achieve this objective, data collected from 647 urban informal metal entrepreneurs is used. ...

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    AuthorChinho, Isheanesu (1)Zhou, Honest (1)Subject
    Pricing (2)
    Bathing soaps (1)Competitive advanatage (1)Consumer resistance (1)Customer preferences (1)informal metal firms (1)Informal sector (1)Marketing principles (1)Metal enterprises (1)Olivine Industries (1)... View MoreDate Issued2014 (1)2018 (1)Full TextFull Text (2)

    University of Zimbabwe: Educating To Change Lives!
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