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An assessment of the influence of price on consumer demand for soaps: The case of Olivine Industries
Pricing is a key element for most organizations yet the influence it has on customers’ preferences and how it relates to other factors in the marketing mix is never fully understood in different settings particularly in ...
Pricing in the informal sector: Evidence from Zimbabwe's urban informal metal firms
The main purpose of this paper is to investigate the price-setting behavior of Zimbabwe's urban informal metal firms. In order to achieve this objective, data collected from 647 urban informal metal entrepreneurs is used. ...