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An evaluation of the effectiveness of social media marketing in enhancing sales performance in the mobile telecommunication industry. A case of Econet wireless Zimbabwe (2010-2014)
(2017-03)
Social media marketing a new phenomenon in marketing that came about as a result of the growing popularity of social media. The research focused on the effectiveness of social media marketing in the telecommunication ...
An investigation into the effects of a strengthening US dollar against the South African rand on manufacturing firms in Zimbabwe : The case of Harare(2010 to 2015)
(2019-10)
The aim of this study was to investigate the effects of the appreciation of the US dollar
against the South African Rand on the manufacturing firms in Harare, South Africa being the
main trading partner for Zimbabwe. The ...
Investigation into factors that constrain banks to bank the unbanked SMEs in Zimbabwe: The case of Harare CBD
(2017-11)
This dissertation investigated factors that influence SMEs to banking their revenue due to the informal environment in which they are operating in. There have been significant debates that only about 18 percent of SMEs in ...
An investigation into the impact of integrated marketing communication strategy on brand awareness: The case of Petrotrade Private Limited
(2018-01)
The primary objective of this study was to evaluate the impact of integrated marketing communications (IMC) on brand awareness. The general conclusion from literatureis that the implementation of IMC results in increased ...
The adoption of the holistic marketing concept as a customer retention strategy and its impact on customer retention in the financial industry: A case study of CABS Zimbabwe
(2018-03)
Customer retention has gradually gained momentum as a vital tool for surviving in the highly competitive environments and increasing revenue. Most customer retention strategies adopted by banks have been over-used and some ...