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The effect of customer satisfaction on the survival of SMEs in the grocery retail sector: the case of Harare, Zimbabwe
(2023-06)
Literature indicates that customer satisfaction has significant impact on different business
performance metrics such as market share, sales revenue, shareholders value and gross profit
margin. SMEs are encouraged to ...
An evaluation of brand equity in Zimbabwe seed industry: A case study of Agriseeds (Pvt) LTD (2009 - 2012)
(2018-04)
Brand equity has received tremendous attention from both academics and practitioners owing to the several advantages it brings to firms. Brand equity provides an opportunity for successful extensions, resilience against ...
An evaluation of the impact of multinational company control systems on performance of its subsidiaries: A case study of AON Zimbabwe
(2017-05)
The aim of this study was to attempt to fill the research gap by studying the impact of the multinational control systems on the performance of a Zimbabwean organization. The general conclusion from literature on multinational ...
An investigation into the challenges faced by new banks in Zimbabwe and strategies to increase profitability and market share: A case of Ecobank Zimbabwe
(2018-05)
The Zimbabwean banking sector suffered profitability challenges between 2006 and 2008 due to hyperinflation in the Zimbabwean economy during that time. This period ended in March 2009 when the Government of National Unity ...
An assessment of factors influencing the growth in market share of mobile money business in the Zimbabwean mobile network providers
(2017-02)
Mobile money business is a new phenomenon, which has transformed the lives of the previously financially excluded poor people especially in developing nations. The industry is continuing to grow rapidly, with increased ...