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Contributions of corporate social responsibility (CSR) to customer loyalty: The case of selected retail outlets in Zimbabwe
(2019-12)
The aim of this study was to investigate and draw conclusions on contributions of Corporate
Social Responsibility (CSR) on customer loyalty using the two giant retail players – Spar
Zimbabwe and TM Pick n Pay .The main ...
The impact of social media on brand equity in the financial sector in Zimbabwe: A case study of ZB bank
(2018-11)
The general indication from literature is that the effective use of social media marketing leads
to brand awareness, customer loyalty, improved brand equity and low cost of advertisement.
On the contrary, literature shows ...
An assessment of the impact of service quality on customer loyalty among generation 'Y' customers in the cell-phone industry in Zimbabwe
(2018-11)
Studies done by various researchers show that there is a positive link between quality of service and loyalty of customers in different facets of the industry. The effect of service quality on generation Y customers has ...
The determinants of consumer trust in the banking industry in Zimbabwe
(STUDIA UNIVERSITATIS, 2016-08)
The purpose of this study is to examine the determinants of customer trust in
the Zimbabwean banks. The study determines the effect of bank competence, bank
integrity, benevolence, structural assurance and service recovery ...
An investigation into the impact of service quality frequent flier programs and safety perception on satisfaction and customer loyalty in the airline industry in Southern Africa
(South East European Journal, 2016)
This study aims to identify the factors that make passengers loyal to an airline in Southern Africa by investigating
the impact of service quality and safety perception on customer satisfaction and how satisfaction
and ...