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A study of the application of total quality management tools and techniques in resolving customer satisfaction: The case of Plascon South Africa
(2018-04)
Plascon South Africa received ISO9001 certification in 1991. However, the company continues to receive a high number of customer complaints despite the lauded benefits of ISO9001. The objectives of the present study included ...
An evaluation of brand equity in Zimbabwe seed industry: A case study of Agriseeds (Pvt) LTD (2009 - 2012)
(2018-04)
Brand equity has received tremendous attention from both academics and practitioners owing to the several advantages it brings to firms. Brand equity provides an opportunity for successful extensions, resilience against ...