Now showing items 1-2 of 2
An assessment of the influence of price on consumer demand for soaps: The case of Olivine Industries
Pricing is a key element for most organizations yet the influence it has on customers’ preferences and how it relates to other factors in the marketing mix is never fully understood in different settings particularly in ...
An assessment of the relevance of organisational communication to organisational effectiveness: The case of Unifreight (2005 - 2011)
This research study investigated the relevance of organizational communication on organizational effectiveness in Unifreight. The study came as a result of the poor performance of the company against other transport companies ...