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    The impact of brand extension strategy on liqour sales performance: The case of Delta beverages’ lagers northen division (2012 – 2014) 

    Makwembere, Chengetai Thomas (2017-03)
    Literature indicates that brand extension is a growth strategy employed by organisations in an attempt to enter new products categories, revitalise a brand, and improve brand visibility. It is further stated that brand ...

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    AuthorMakwembere, Chengetai Thomas (1)SubjectBrand (1)Brand equity (1)
    Brand extension (1)
    Brand visibility (1)Horizontal brand extension (1)Vertical brand extension (1)... View MoreDate Issued2017 (1)Full TextFull Text (1)

    University of Zimbabwe: Educating To Change Lives!
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