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An evaluation of brand equity in Zimbabwe seed industry: A case study of Agriseeds (Pvt) LTD (2009 - 2012)
(2018-04)
Brand equity has received tremendous attention from both academics and practitioners owing to the several advantages it brings to firms. Brand equity provides an opportunity for successful extensions, resilience against ...
An evaluation of brand management strategies: A case study of Olivine Industries
(2017-02)
The general indication from literature on brand management is that branding strategies enable firms to create long term brand equity, influence purchase behaviour and create shareholder value. Literature has also shown ...
An evaluation of brand perception in Zimbabwe's commercial banking sector : the case of Agricultural Development Bank of Zimbabwe (2009 - 2012)
(2017-08)
The general conclusion from literature is that positive perception of a brand results in increased organisational performance by enabling the firm to be easily identifiable, differentiable and strategically positioned in ...
The impact of brand extension strategy on liqour sales performance: The case of Delta beverages’ lagers northen division (2012 – 2014)
(2017-03)
Literature indicates that brand extension is a growth strategy employed by organisations in an attempt to enter new products categories, revitalise a brand, and improve brand visibility. It is further stated that brand ...