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    The impact of social media on brand equity in the financial sector in Zimbabwe: A case study of ZB bank 

    Tapfumaneyi, Forward (2018-11)
    The general indication from literature is that the effective use of social media marketing leads to brand awareness, customer loyalty, improved brand equity and low cost of advertisement. On the contrary, literature shows ...
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    An evaluation of the effectiveness of digital marketing in the Zimbabwean fuel retailing sector: The case of Petrotrade 

    Manyumba, Sphiwe (2018-05)
    From prior literature it was generalised that digital marketing can improve business operations through customer acquisition, retention and satisfaction. However, the available literature is based on studies conducted ...
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    An investigation into the impact of integrated marketing communication strategy on brand awareness: The case of Petrotrade Private Limited 

    Madovi, Esther Tengetile (2018-01)
    The primary objective of this study was to evaluate the impact of integrated marketing communications (IMC) on brand awareness. The general conclusion from literatureis that the implementation of IMC results in increased ...

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    AuthorMadovi, Esther Tengetile (1)Manyumba, Sphiwe (1)Tapfumaneyi, Forward (1)Subject
    Brand awareness (3)
    Banking sector (1)Business operations (1)Communication marketing (1)Customer acquisition (1)Customer loyalty (1)Customer retention (1)Customer satisfaction (1)Digital marketing channels (1)Integrated marketing communication (1)... View MoreDate Issued2018 (3)Full TextFull Text (3)

    University of Zimbabwe: Educating To Change Lives!
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