Now showing items 1-3 of 3
The impact of social media on brand equity in the financial sector in Zimbabwe: A case study of ZB bank
The general indication from literature is that the effective use of social media marketing leads to brand awareness, customer loyalty, improved brand equity and low cost of advertisement. On the contrary, literature shows ...
An evaluation of the effectiveness of digital marketing in the Zimbabwean fuel retailing sector: The case of Petrotrade
From prior literature it was generalised that digital marketing can improve business operations through customer acquisition, retention and satisfaction. However, the available literature is based on studies conducted ...
An investigation into the impact of integrated marketing communication strategy on brand awareness: The case of Petrotrade Private Limited
The primary objective of this study was to evaluate the impact of integrated marketing communications (IMC) on brand awareness. The general conclusion from literatureis that the implementation of IMC results in increased ...