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The impact of marketing communication on sales performance: A case study of Destiny Electronics (Private) Limited (2011-2013)
The purpose of the study was to draw conclusions on the impact of marketing communication on sales performance. It can be concluded from literature on the relationship between marketing communications and sales performance ...
An evaluation of brand equity in Zimbabwe seed industry: A case study of Agriseeds (Pvt) LTD (2009 - 2012)
Brand equity has received tremendous attention from both academics and practitioners owing to the several advantages it brings to firms. Brand equity provides an opportunity for successful extensions, resilience against ...
Negative Advertising as a Strategy of Persuasion in the 2002 Presidential Election Campaign in Zimbabwe
Zimbabwe’s 2002 presidential election shall remain a fertile field of study for scholars in various areas of enquiry including rhetoric, the art of persuasive communication. The main reason for this is that the election ...