A Critical Assessment of the Impact of digital transformation on enhanced corporate performance: A case of Telone Pvt Ltd

Abstract

The research examined the impact of digital transformation on enhanced corporate performance at TelOne Pvt. TeOne Pvt Ltd has been experiencing unprecedented stiff competition and a shrinking market base for the past decade. First Quarter of 2020 one of its major competitors Liquid Telecommunication earned 57.1% market share over TelOne which has 32.3% market share (http://www.potraz.gov.zw/2021). On Third Quarter 2020 Liquid Telecommunication continues increasing its market share of equipped bandwidth capacity from 60.3% to 80.4% and a decline in TelOne from 33.9% to 17%. The research objectives of the study were; to identify drivers of digital transformation at TelOne Pvt Ltd, to examine the influence of digital transformation on customer satisfaction at TelOne Pvt Ltd, to establish the impact of digital transformation on market share at TelOne Pvt Ltd and to determine methods of addressing challenges associated with adopt and implementation of digital transformation at TelOne Pvt Ltd. The study used explanatory research design. Data collection was done through use of structured questionnaires; a sample size of 70 respondents was used obtained simple random sampling. Data was analysed using descriptive and inferential statistics. The study findings revealed that competition, cloud computing, customer expectations and need for cost control and importance of data insights for decision making were to a very great extent some of the drivers of digital transformation at TelOne Pvt Ltd. The study findings indicated that there was a positive and statistically significant relationship between digital transformation and market share (p=0.00<0.05). The study results indicated that to a very great extent adequate financing, acquiring the appropriate digital technology and improving skills were some of the methods of addressing challenges associated with adopt and implementation of digital transformation at TelOne Pvt Ltd. The study further identified to a great extent changing the people and culture, developing the future-fit, reducing firm-level barriers, re-evaluating “process” for the digital business and ensuring firm dynamics within the economic as solutions to challenges associated with adopt and implementation of digital transformation. The study recommended that TelOne management should build a corporate culture which encourages innovations, allows strong embracement of digital transformation. TelOne managers must realize that digital technologies have disruptive business competition potential, and this can drive organizations to adopt digital transformation. Since one of the main barriers to this is a lack of digital capabilities, this study suggests that the managers at TelOne must increase their digital knowledge and skill. Having technological knowledge and skills will increase manager’s awareness of market competition changes and increase their ability to develop clear digital transformation objectives.