The relationship between organizational culture and innovation in the Zimbabwean IT industry: Case of Milter (PVT) LTD

Abstract

The purpose of this study was to explore the relationship of organisational culture creativity and innovation and their overall effect on organizational performance. A case study was guided by the following objectives: to establish the key features of Milter (Pvt) Ltd Organisational culture, to assess the impact of culture on organizational innovation, to explore on the key leadership traits that influence organisational culture and to recommend cultural elements that should be adopted and developed to enhance organizational innovation at Milter (Pvt) Ltd. The study adopted survey design which was used to obtain data to describe the existing phenomena. The target population was more than 250 both male and female employees of Milter Private Limited. The estimated sample size was 100 from the target population. The study employed convenience sampling and stratified random sampling in order to include every possible candidate within the areas studied; proportionate allocation was used to determine the number of participants from the area that would be the respondents in the study. Content validity was used where the researcher shared the research instrument with his supervisor to assess its appropriateness in content. A questionnaire with structured questions was prepared and distributed to the respondents in every area that was targeted by the researcher. The questionnaires were then collected after one week. 95% of the questionnaires were filled and were used for analysis. Data was analysed using descriptive statistics, regression analysis, KMO and Bartlett’s tests, and Total Variance Analysis. The study adopted SPSS version 25 for data analysis. The findings revealed that there are key features that could be adopted to organizational culture practices at Milter Private Limited, there is a positive impact of organizational culture on innovation, there are key leadership traits that influence organisational culture and there are cultural elements that should be adopted and developed to enhance organizational innovation at Milter (Pvt) Ltd. The management of Milter Private Limited must scan the environment before they implement any culture practice, strategic thinking is highly required in order to come up with sound and effective organisational culture that promotes innovation. The researcher recommends further research on the impact of corporate culture on organisational innovation.