An evaluation of whether the introduction of multi-currencies (dollarization) necessitated a review of the company's business model(s): A case of Nutriveg (Private Limited (2009 - 2012)

Abstract

Generally, the introduction of multi-currencies or dollarization in Zimbabwe was a welcome development; a research gap exists as to why businesses have not performed to expectations. This research was is a genuine attempt to at least eliminate the probability that all that is required is modification and alignment of our local businesses to suit the new dispensation. The research was based on a single case study of Nutriveg (Private) Limited, a local agro based processing and manufacturing concern. Empirical data was gathered from interviews held from the tem executive management staff, closely responsible with the company’s strategic operations. The qualitative data was analyzed using content analytic tables. The results of the study show that Nutriveg is in the process of re-aligning its business model in line with dollarization. It has not done so far enough and has been paying the price. The research came up with some recommendations the organization may employ to expedite alignment of its model or the change some of the components completely especially those responsible for revenue generation and the value chain.