One reason for studying marketing is that, as consumers, a large share of purchasing dollar goes for marketing activities. Professor Reavis Cox (1995) estimated that 41.7 of this dollar is consumed by distribution activities. ...

In Zimbabwe, like in most countries, there is a significant number of small manufacturing firms operating in "clusters" or industrial districts located in the vicinity of major towns and cities. It has been suggested that ...

Marketing research is concerned with developing and analyzing the “facts” that help marketing managers do a better job of planning, executing and controlling. Marketing research is much more than a bundle of techniques or ...

Attention shifts from formulating strategy for a single-business enterprise to formulating strategy for a diversified enterprise. Because a diversified firm is a collection of individual businesses but corporate strategy ...

The importance of foreign trade in general and exporting in particular to a country’s economy cannot be over emphasised. It is through exporting that a country earns foreign exchange to buy essential products it does not ...

Organisations in their collective sense are composed of individual human beings. These individuals act out their working lives within the framework of an organizational structure and in the context of particular ...

Consumer behaviour is determined by economic, psychological and sociological considerations. It is important to study non-economic buying motivations as these are present in the buying of industrial goods and services as ...

For a long time organisations have acknowledged their responsibility towards the community and the environment in which they operate. Responsibility does not end with the production of goods or the rendering of service ...

Informal trading has been in existence since time of immemorial. In Zimbabwe, the phenomenal growth of informal trading is deeply rooted in the economic policies which government pursued especially after the first decade ...

The manufacturing sector in Zimbabwe plays a critical role in the economic development of the country such as employment creation, contributing to the country's GDP and saving and generating foreign exchange. It is for ...